Comments on: Timeline: Rock Art vs. Monster Energy http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/?utm_source=rss&utm_medium=rss&utm_campaign=timeline-rock-art-vs-monster-energy Craft Beer News Updated Daily Tue, 14 Feb 2012 16:59:56 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eat More Kale- at Three Penny! | Three Penny Taproom Blog http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-83972 Eat More Kale- at Three Penny! | Three Penny Taproom Blog Wed, 14 Dec 2011 18:24:57 +0000 http://beernews.org/?p=7160#comment-83972 [...] Rock Art’s Vermonster when they found themselves in a fairly similar legal battle with a corporate giant selling a completely different product, we’re quite proud to be supporting [...] [...] Rock Art’s Vermonster when they found themselves in a fairly similar legal battle with a corporate giant selling a completely different product, we’re quite proud to be supporting [...]

]]> By: They’ve Created A Monster! Trademark lawyers take note. | Heavy Targets http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-48861 They’ve Created A Monster! Trademark lawyers take note. | Heavy Targets Thu, 03 Feb 2011 20:54:27 +0000 http://beernews.org/?p=7160#comment-48861 [...] BeerNews and A Good Beer [...] [...] BeerNews and A Good Beer [...]

]]> By: beersage http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-21311 beersage Mon, 19 Apr 2010 00:17:49 +0000 http://beernews.org/?p=7160#comment-21311 It's been a while. From what I remember, it seemed frivolous at the time. If it was an energy drink they were going after, it'd make more sense but there are so many brands that put Monster in their name. The fact that it is liquid beverage here makes Rock Art more of a target I suppose. I just don't think a future defendant could argue that they didn't go after Rock Art for Vermonster because it's a different-enough name and they sell to different/non-competing consumers. It’s been a while. From what I remember, it seemed frivolous at the time. If it was an energy drink they were going after, it’d make more sense but there are so many brands that put Monster in their name. The fact that it is liquid beverage here makes Rock Art more of a target I suppose. I just don’t think a future defendant could argue that they didn’t go after Rock Art for Vermonster because it’s a different-enough name and they sell to different/non-competing consumers.

]]> By: Galvani Legal http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-21280 Galvani Legal Sun, 18 Apr 2010 18:40:30 +0000 http://beernews.org/?p=7160#comment-21280 I don't want to defend mega-corp Hansen, but do understand that they must monitor use - or suspected use - of their mark. Vermonster probably never really threatened Hansen's trademark, but Hansen wasn't completely wrong in flexing its muscle a little. I explain more here: http://www.galvanilegal.com/blog/vermonster-v-monster/ I don’t want to defend mega-corp Hansen, but do understand that they must monitor use – or suspected use – of their mark. Vermonster probably never really threatened Hansen’s trademark, but Hansen wasn’t completely wrong in flexing its muscle a little. I explain more here: http://www.galvanilegal.com/blog/vermonster-v-monster/

]]> By: intellectual property blog | galvani legal llc | phoenix, arizona http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-14909 intellectual property blog | galvani legal llc | phoenix, arizona Thu, 25 Feb 2010 16:17:16 +0000 http://beernews.org/?p=7160#comment-14909 [...] an article a little while ago about the power of social networking in a pre-litigation scenario.  Beernews.org put out an article about a cease-and-desist letter that Hansen, owner of the MONSTER trademark, [...] [...] an article a little while ago about the power of social networking in a pre-litigation scenario.  Beernews.org put out an article about a cease-and-desist letter that Hansen, owner of the MONSTER trademark, [...]

]]> By: Craft Beer 2009 Year in Review: the Top 10 Stories | Beernews.org http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-10157 Craft Beer 2009 Year in Review: the Top 10 Stories | Beernews.org Tue, 22 Dec 2009 16:58:59 +0000 http://beernews.org/?p=7160#comment-10157 [...] Rock Art Brewery was sent a cease-and-desist notice from representatives of Hansen Beverage, makers of Monster Energy Drink. Its Vermonster beer would have to be renamed to something else because the name allegedly resembled that of Monster Energy Drink. Rather than lay down to the corporate behemoth, the company fought back using a viral social media campaign as its main weapon. Hansen and Rock Art would later reach an agreement and Vermonster is here to stay. [...] [...] Rock Art Brewery was sent a cease-and-desist notice from representatives of Hansen Beverage, makers of Monster Energy Drink. Its Vermonster beer would have to be renamed to something else because the name allegedly resembled that of Monster Energy Drink. Rather than lay down to the corporate behemoth, the company fought back using a viral social media campaign as its main weapon. Hansen and Rock Art would later reach an agreement and Vermonster is here to stay. [...]

]]> By: F*#$ing Corporate Lawyers! « drewtabke.com http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-8279 F*#$ing Corporate Lawyers! « drewtabke.com Thu, 05 Nov 2009 21:44:41 +0000 http://beernews.org/?p=7160#comment-8279 [...] Monster Energy Drink (Hansen’s Beverage Company) threatens small Vermont brewery with legal action over their “Vermonster” beer. (link) [...] [...] Monster Energy Drink (Hansen’s Beverage Company) threatens small Vermont brewery with legal action over their “Vermonster” beer. (link) [...]

]]> By: LT Saloon |  Ye Olde Scribe’s Bad Beer Report http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-8138 LT Saloon |  Ye Olde Scribe’s Bad Beer Report Tue, 27 Oct 2009 22:57:27 +0000 http://beernews.org/?p=7160#comment-8138 [...] expecting more blow back than a champagne bottle of homebrew with over 30 carb tabs in it: (Morrisville, VT) – The stream of support for Rock Art Brewery continues on Twitter today as over 3,000 tweets have poured in over the last 30 hours. All [...] [...] expecting more blow back than a champagne bottle of homebrew with over 30 carb tabs in it: (Morrisville, VT) – The stream of support for Rock Art Brewery continues on Twitter today as over 3,000 tweets have poured in over the last 30 hours. All [...]

]]> By: beersage http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7774 beersage Sat, 17 Oct 2009 04:14:12 +0000 http://beernews.org/?p=7160#comment-7774 Nice work, man. Is 20k at the end of next week too bold? Nice work, man. Is 20k at the end of next week too bold?

]]> By: Lukas Payette http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7773 Lukas Payette Sat, 17 Oct 2009 03:55:19 +0000 http://beernews.org/?p=7160#comment-7773 Over 10,000 now. Over 10,000 now.

]]> By: Monster vs Vermonster | BrewBlog http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7767 Monster vs Vermonster | BrewBlog Fri, 16 Oct 2009 21:32:08 +0000 http://beernews.org/?p=7160#comment-7767 [...] Timeline of events – http://beernews.org/2009/10/timeline-rock-art-vs-monster-energy/ [...] [...] Timeline of events – http://beernews.org/2009/10/timeline-rock-art-vs-monster-energy/ [...]

]]> By: BC Law IPTF Blog » Blog Archive » Vermont Brewery Challenged by Monster Energy Drink in Trademark Dispute http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7755 BC Law IPTF Blog » Blog Archive » Vermont Brewery Challenged by Monster Energy Drink in Trademark Dispute Fri, 16 Oct 2009 18:07:28 +0000 http://beernews.org/?p=7160#comment-7755 [...] like Hansen who has revenues of around $600 million per year.Monster Problem for Rock Art - WCAX.comTimeline of Dispute - Beernews.orgA True Monster Attacks Rock Art Brewery - [...] [...] like Hansen who has revenues of around $600 million per year.Monster Problem for Rock Art – WCAX.comTimeline of Dispute – Beernews.orgA True Monster Attacks Rock Art Brewery – [...]

]]> By: Lost http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7730 Lost Fri, 16 Oct 2009 01:17:15 +0000 http://beernews.org/?p=7160#comment-7730 Great timeline. Thanks for putting this together! -Lost Great timeline. Thanks for putting this together!

-Lost

]]> By: A True Monster Attacks Rock Art Brewery – Can Twitter and Facebook Help? - Young & Hungry - Washington City Paper http://www.beernews.org/2009/10/timeline-rock-art-vs-monster-energy/comment-page-1/#comment-7719 A True Monster Attacks Rock Art Brewery – Can Twitter and Facebook Help? - Young & Hungry - Washington City Paper Thu, 15 Oct 2009 22:39:31 +0000 http://beernews.org/?p=7160#comment-7719 [...] in even more sordid details on the most recent example of said practices, BeerNews.org has a timeline of events for the scuffle between Monster, Hansen, Anheuser-Busch, and Rock [...] [...] in even more sordid details on the most recent example of said practices, BeerNews.org has a timeline of events for the scuffle between Monster, Hansen, Anheuser-Busch, and Rock [...]

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