Comments on: Hansen responds to trademark dispute between Monster Energy, Vermonster

By: Casey Jones

Casey Jones — Sat, 17 Oct 2009 23:29:11 +0000

Hansen is going to have to row back from this one.

http://www.brandrants.com/2009/10/boycott-monster-energy-drink.html

By: Primordial Ooze : Hansen responds to trademark dispute between Monster Energy, Vermonster

Fri, 16 Oct 2009 23:08:31 +0000

[...] monster company is suing small company over the Vermonster beer name… From beernews.org: Hansen Beverage Company manufactures and distributes the famous MONSTER ENERGY® line of energy [...]

By: kristyn

kristyn — Fri, 16 Oct 2009 22:34:08 +0000

a stupid frivolous and just plain mean “cease and desist” that to a small family company is the same as a “lawsuit”.
and yes, i am intelligent enough (despite what Monster seems to think of its drinking masses of which i am not one of them) to know the difference between an energy drink and beer. most importantly, they are totally different and have nothing to do with each other.

another notch in the “why corporate america sucks” belt goes down in history.

http://beerambassador.blogspot.com/2009/10/tired-of-corporate-america.html

By: Monster vs Vermonster | BrewBlog

Monster vs Vermonster | BrewBlog — Fri, 16 Oct 2009 21:31:47 +0000

[...] story is still picking up steam, Hansen has been slow to react to the uproar in the social media. A statement was released by the company on Oct 14th indicating, in boring legal jibba, that the company cares [...]

By: BOYCOTT MONSTER ENERGY « SUPPORT ROCK ART BREWERY SAVE VERMONSTER

BOYCOTT MONSTER ENERGY « SUPPORT ROCK ART BREWERY SAVE VERMONSTER — Fri, 16 Oct 2009 20:28:37 +0000

[...] BEERNEWS.ORG — “Hansen responds to trademark dispute between Monster Energy, Vermonster” [...]

By: Rudy

Rudy — Fri, 16 Oct 2009 14:49:54 +0000

What’s completely ridiculous here is Hansen’s reasoning. Their original application very specifically said that “Monster” was for NON-ALCOHOLIC drinks, but now they “want to get into beer.” Tough luck, that’s not what the wording says. I hope that Rock Art gets a judge that throws Hansen’s under the bus.

By: beersage

beersage — Fri, 16 Oct 2009 13:33:34 +0000

My guess is that they are trying to eradicate any new Monster trademarks in beer so that they are all set when they decide to enter the market and create new trademarks of their own.

They couldn’t have foreseen this kind of backlash though.

By: Mike - MikeLovesBeer.com

Mike - MikeLovesBeer.com — Fri, 16 Oct 2009 12:34:39 +0000

Why didn’t they go after Brooklyn that has been making Monster Ale since the early 90s? (Well before Monster Energy Drink ever came out) Or how about Terrapin’s Big Hoppy Monster? There are so many beers with monster in their name. This is absolutely ridiculous.

Hell Monster Cable even tried doing this to a mini golf company before and the support the mini golf company got made Monster Cable drop suit. http://en.wikipedia.org/wiki/Monster_cable#Monster_Mini_Golf

By: Chris Walton

Chris Walton — Fri, 16 Oct 2009 03:21:58 +0000

Seems like a frivolous legal argument on Hansen’s part. (a) There isn’t likelihood of confusion, and (b) the marks pertain to different goods (energy drinks vs. beer). For their sake and Rock Art’s, they should just admit they’re wrong and move on.

By: McGee

McGee — Fri, 16 Oct 2009 01:09:11 +0000

An amicable solution would be to leave Rock Art alone because Vermonster has nothing to do with their shitty energy drink and nobody thinks it does.

By: Beer Drinker

Beer Drinker — Thu, 15 Oct 2009 23:30:43 +0000

Whatever. Amicable solution also means something bad for Rock Art. These guys have less than 10 people working there. Monster Energy could probably, no surely, come up with a figure to buy out the whole brewery and be in the the beer business tomorrow. I hope until they own the brewery, that no one ever buys Monster Energy anything, including their fought after apparel trademarks that no one knows about.

By: beerinator

beerinator — Thu, 15 Oct 2009 23:07:56 +0000

I poop in Hansen Beverage Company’s general direction.