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	<title>Comments on: Top American Brewery to start Imperial Craft Beer Series?</title>
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	<description>Craft Beer News Updated Daily</description>
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		<title>By: Boston Beer Co. to release Samuel Adams Barrel Room Collection &#124; Beernews.org</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-7008</link>
		<dc:creator>Boston Beer Co. to release Samuel Adams Barrel Room Collection &#124; Beernews.org</dc:creator>
		<pubDate>Sun, 20 Sep 2009 15:22:47 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-7008</guid>
		<description>[...] of beers geared toward the savvy beer drinker. The largest independent U.S. brewery released the Imperial Series in 22 oz. bombers beginning last February. Now, the brewery will release three beers in 750 mL [...]</description>
		<content:encoded><![CDATA[<p>[...] of beers geared toward the savvy beer drinker. The largest independent U.S. brewery released the Imperial Series in 22 oz. bombers beginning last February. Now, the brewery will release three beers in 750 mL [...]</p>
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		<title>By: AMontville</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2638</link>
		<dc:creator>AMontville</dc:creator>
		<pubDate>Mon, 30 Mar 2009 15:49:42 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2638</guid>
		<description>The Imperial White is actually 10.3% ABV</description>
		<content:encoded><![CDATA[<p>The Imperial White is actually 10.3% ABV</p>
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		<title>By: MDSPHOTO</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2351</link>
		<dc:creator>MDSPHOTO</dc:creator>
		<pubDate>Fri, 06 Mar 2009 19:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2351</guid>
		<description>So now BBC adds the word &quot;Imperial&quot; to the double bock that has been brewed for the last, oh I don&#039;t know, 10 years and now it will drop from a 6-Pack to a 4-pack. My guess is the 4-pack will sell at a premium to last year&#039;s 6-pack. I think that SUCKS!</description>
		<content:encoded><![CDATA[<p>So now BBC adds the word &#8220;Imperial&#8221; to the double bock that has been brewed for the last, oh I don&#8217;t know, 10 years and now it will drop from a 6-Pack to a 4-pack. My guess is the 4-pack will sell at a premium to last year&#8217;s 6-pack. I think that SUCKS!</p>
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		<title>By: Jeff</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2258</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Fri, 27 Feb 2009 04:30:44 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2258</guid>
		<description>I just saw the Imperial series at the store today and thought it was interesting but then realized that as others have said it&#039;s now $10 for a 4 pack of the Double Bock. Now is not the time to to try and impress with expensive 4 packs. Sam Adams is established well enough to offer these &quot;Imperial&quot; beers in affordable 6 packs. The true craft beer drinkers will pass these over for a 6 pack of a lesser known and equally or better tasting beer at a more reasonable price.</description>
		<content:encoded><![CDATA[<p>I just saw the Imperial series at the store today and thought it was interesting but then realized that as others have said it&#8217;s now $10 for a 4 pack of the Double Bock. Now is not the time to to try and impress with expensive 4 packs. Sam Adams is established well enough to offer these &#8220;Imperial&#8221; beers in affordable 6 packs. The true craft beer drinkers will pass these over for a 6 pack of a lesser known and equally or better tasting beer at a more reasonable price.</p>
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		<title>By: beersage</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2189</link>
		<dc:creator>beersage</dc:creator>
		<pubDate>Tue, 17 Feb 2009 03:47:07 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2189</guid>
		<description>How&#039;d you get to try these? Were you on the BA tour? I&#039;ll consider forking over money if they are affordable but will wait to see what people think. Another imp stout and imp wit don&#039;t intrigue me all that much, no offense to BBC.

I am more likely to put money into Bigfoot right now which I know I can get for $9/sixer.</description>
		<content:encoded><![CDATA[<p>How&#8217;d you get to try these? Were you on the BA tour? I&#8217;ll consider forking over money if they are affordable but will wait to see what people think. Another imp stout and imp wit don&#8217;t intrigue me all that much, no offense to BBC.</p>
<p>I am more likely to put money into Bigfoot right now which I know I can get for $9/sixer.</p>
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		<title>By: Matt</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2188</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 17 Feb 2009 03:37:24 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2188</guid>
		<description>c&#039;mon now people... Get your pants on and drink some real beers!

Sam Adams IS a stranger to the &#039;extreme beer&#039; category as mainstream. They&#039;ve gone really far on accessible slash flavorful brews, but many of their brewmaster&#039;s select series are just &#039;safe&#039; interpretations. Now they&#039;ve gone big, and its not surprising most people can&#039;t handle...

#1 The new dopplebock is not &#039;the same as the old&#039; bock they offered. It&#039;s higher in ABV, and quite different in complexity.

#2 The &#039;Imperial White&#039; is more than a beefed-up version of their White Ale for spring. It&#039;s kind of like what alot of other (micro) brewers have been doing these last 9 or so years: taking a regular recipe, and amping it up to as far as it can go. It&#039;s not a Witbier or a White. It&#039;s a new style, aka Imperial White.

#3 I look forward to trying this whole new lineup because the Boston Beer Company has done it right. They&#039;ve gotten people to drink better beer, and now they are challenging their base to try something new, big, and flavorful. They might be 5 years behind some others who came out doing this, but this is proof positive of BBC&#039;s commitment to you, the drinker, and beer, the craft.</description>
		<content:encoded><![CDATA[<p>c&#8217;mon now people&#8230; Get your pants on and drink some real beers!</p>
<p>Sam Adams IS a stranger to the &#8216;extreme beer&#8217; category as mainstream. They&#8217;ve gone really far on accessible slash flavorful brews, but many of their brewmaster&#8217;s select series are just &#8216;safe&#8217; interpretations. Now they&#8217;ve gone big, and its not surprising most people can&#8217;t handle&#8230;</p>
<p>#1 The new dopplebock is not &#8216;the same as the old&#8217; bock they offered. It&#8217;s higher in ABV, and quite different in complexity.</p>
<p>#2 The &#8216;Imperial White&#8217; is more than a beefed-up version of their White Ale for spring. It&#8217;s kind of like what alot of other (micro) brewers have been doing these last 9 or so years: taking a regular recipe, and amping it up to as far as it can go. It&#8217;s not a Witbier or a White. It&#8217;s a new style, aka Imperial White.</p>
<p>#3 I look forward to trying this whole new lineup because the Boston Beer Company has done it right. They&#8217;ve gotten people to drink better beer, and now they are challenging their base to try something new, big, and flavorful. They might be 5 years behind some others who came out doing this, but this is proof positive of BBC&#8217;s commitment to you, the drinker, and beer, the craft.</p>
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		<title>By: The Fat God</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2171</link>
		<dc:creator>The Fat God</dc:creator>
		<pubDate>Fri, 13 Feb 2009 21:13:32 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2171</guid>
		<description>i love the double bock, but to sell it in 4 packs for 10 bucks (when it used to be in 6 packs for the same price as boston lager) is just a big rip-off</description>
		<content:encoded><![CDATA[<p>i love the double bock, but to sell it in 4 packs for 10 bucks (when it used to be in 6 packs for the same price as boston lager) is just a big rip-off</p>
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		<title>By: James G</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-2065</link>
		<dc:creator>James G</dc:creator>
		<pubDate>Sun, 01 Feb 2009 14:11:56 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-2065</guid>
		<description>I have been waiting on the Double Bock for a whole year!  Bring it back!  Bring it back!</description>
		<content:encoded><![CDATA[<p>I have been waiting on the Double Bock for a whole year!  Bring it back!  Bring it back!</p>
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		<title>By: JimboHD2005</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1969</link>
		<dc:creator>JimboHD2005</dc:creator>
		<pubDate>Wed, 21 Jan 2009 15:47:01 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1969</guid>
		<description>While I do like the idea of a bigger wit beer from Boston Beer Company I hope it is nothing like the spring offering that they currently release. It does also annoy me that I was able to get a 6 pack of the dopplebock last year for $8.99 now the same beer in a four pack with new packaging will run $10.00. Unfortulately, the four pack revolution is here to stay.</description>
		<content:encoded><![CDATA[<p>While I do like the idea of a bigger wit beer from Boston Beer Company I hope it is nothing like the spring offering that they currently release. It does also annoy me that I was able to get a 6 pack of the dopplebock last year for $8.99 now the same beer in a four pack with new packaging will run $10.00. Unfortulately, the four pack revolution is here to stay.</p>
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		<title>By: VenomsBFF</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1870</link>
		<dc:creator>VenomsBFF</dc:creator>
		<pubDate>Tue, 13 Jan 2009 14:51:59 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1870</guid>
		<description>Imperial stout is on the way - surprised that you can&#039;t find a label on the cola site since labels have been made up.

I presume that 4 packs of these will be sold for about $9.99 like the Imperial Pilsner which would increase the price of the Double Bock. :-(

Unless they brewed it with orange juice and simcoe hops, I&#039;ll be passing on the Imperial Wit.</description>
		<content:encoded><![CDATA[<p>Imperial stout is on the way &#8211; surprised that you can&#8217;t find a label on the cola site since labels have been made up.</p>
<p>I presume that 4 packs of these will be sold for about $9.99 like the Imperial Pilsner which would increase the price of the Double Bock. <img src='http://www.beernews.org/wp-includes/images/smilies/icon_sad.gif' alt=':-(' class='wp-smiley' /> </p>
<p>Unless they brewed it with orange juice and simcoe hops, I&#8217;ll be passing on the Imperial Wit.</p>
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		<title>By: Samuel Adams Imperial Stout, Boston Beer Co's first-ever, coming in 2009 &#124; Beernews.org</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1515</link>
		<dc:creator>Samuel Adams Imperial Stout, Boston Beer Co's first-ever, coming in 2009 &#124; Beernews.org</dc:creator>
		<pubDate>Fri, 05 Dec 2008 11:14:16 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1515</guid>
		<description>[...] MA) - Remember in my previous Samuel Adams article where I wondered whether we would finally see an imperial stout from them? Looks like I was onto [...]</description>
		<content:encoded><![CDATA[<p>[...] MA) &#8211; Remember in my previous Samuel Adams article where I wondered whether we would finally see an imperial stout from them? Looks like I was onto [...]</p>
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		<title>By: Joel</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1507</link>
		<dc:creator>Joel</dc:creator>
		<pubDate>Wed, 03 Dec 2008 14:14:38 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1507</guid>
		<description>I think this is exciting news from Sam Adams. I think they need to brew more &#039;bigger&#039; beers and by doing so will open up a new market for those who have never tried anything but a Sam Lager/Light. I&#039;m a fan of ST Heavy Weizen, so I&#039;m curious about this Imperial White.</description>
		<content:encoded><![CDATA[<p>I think this is exciting news from Sam Adams. I think they need to brew more &#8216;bigger&#8217; beers and by doing so will open up a new market for those who have never tried anything but a Sam Lager/Light. I&#8217;m a fan of ST Heavy Weizen, so I&#8217;m curious about this Imperial White.</p>
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		<title>By: Andy</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1504</link>
		<dc:creator>Andy</dc:creator>
		<pubDate>Tue, 02 Dec 2008 16:16:07 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1504</guid>
		<description>Just tried to post this to the BA Beer News forum, and got this message:

Due to over-pimping, links to beernews.org are currently not allowed.</description>
		<content:encoded><![CDATA[<p>Just tried to post this to the BA Beer News forum, and got this message:</p>
<p>Due to over-pimping, links to beernews.org are currently not allowed.</p>
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		<title>By: Patrick</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1503</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Tue, 02 Dec 2008 15:43:08 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1503</guid>
		<description>I think Sam Adams has shown a renewed commitment to both craft and homebrewing the last few years and I applaud anything the wish to do to further it, considering their current place in the industry.  

I am not a huge fan of moniker &quot;imperial&quot; or &quot;double this double that&quot; other than for what they really were meant for, but that is just picky me.

I have to say, I disagree that moving the label on Sam Adams Double Bock (just call it a doppel bock already) is going to steer anyone who drinks it away.</description>
		<content:encoded><![CDATA[<p>I think Sam Adams has shown a renewed commitment to both craft and homebrewing the last few years and I applaud anything the wish to do to further it, considering their current place in the industry.  </p>
<p>I am not a huge fan of moniker &#8220;imperial&#8221; or &#8220;double this double that&#8221; other than for what they really were meant for, but that is just picky me.</p>
<p>I have to say, I disagree that moving the label on Sam Adams Double Bock (just call it a doppel bock already) is going to steer anyone who drinks it away.</p>
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		<title>By: MMMM&#8230;.Beer &#187; Boston Brewing Co (Sam Adams) starts new Imperial Series</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1502</link>
		<dc:creator>MMMM&#8230;.Beer &#187; Boston Brewing Co (Sam Adams) starts new Imperial Series</dc:creator>
		<pubDate>Tue, 02 Dec 2008 13:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1502</guid>
		<description>[...] I saw this article over at beernews.org. [...]</description>
		<content:encoded><![CDATA[<p>[...] I saw this article over at beernews.org. [...]</p>
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		<title>By: Jim Rizzo</title>
		<link>http://www.beernews.org/2008/12/samuel-adams-imperial-series-white-double-bock/comment-page-1/#comment-1501</link>
		<dc:creator>Jim Rizzo</dc:creator>
		<pubDate>Tue, 02 Dec 2008 12:21:40 +0000</pubDate>
		<guid isPermaLink="false">http://beernews.org/?p=3087#comment-1501</guid>
		<description>I think this is a good addition to the Sam Adams lineup.  However, I am unsure about adding existing beers to this series.  Sam Adams is known for quality, consistent, accessible beer.  Adding the Double Bock to this lineup could steer people who fear bigger beers in a different direction.  While it makes sense for the new series with its high ABV, I wonder if it would prevent newcomers from buying it.</description>
		<content:encoded><![CDATA[<p>I think this is a good addition to the Sam Adams lineup.  However, I am unsure about adding existing beers to this series.  Sam Adams is known for quality, consistent, accessible beer.  Adding the Double Bock to this lineup could steer people who fear bigger beers in a different direction.  While it makes sense for the new series with its high ABV, I wonder if it would prevent newcomers from buying it.</p>
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